We all think of spring as a time of renewal, that time of year when our flowers start to blossom and we look forward to warmer weather. For me, Spring is a time not only for enjoying all that it has to offer, but it also gives me time to reflect where I am with my businesses, where I want to be, and how I am going to go about it to be successful.

        We have all made those New Year’s resolutions that we would push forward and be successful but as the days passed, turning into months, we sometimes get side tracked by our own lives and put our businesses on the back burner. As a WAHM, it is important to not only spend time with our family and friends, but to set aside time to concentrate and promote our businesses. After all, it is your business and this is why you have worked hard to be a WAHM.

        What I like to do this time of year is to go over all those clients and customers that I have made sales with or just shared my business opportunities too. What better time than now to get reconnected with our past and current customers. It has been said that most people will stop after their first sale with many of their customers, however, I say to you, push forward and keep in contact with them on a weekly basis, and a monthly basis. Get them on your mailing lists so that they can always be aware of the companies you represent and what your specials and sales are for each week and month.

        In order to be successful, you need to put forth effort in making the connection. After all, people are not going to come to you and if you want to make that sale and future sales, than it is up to you to make that first call, drop by and leave some catalogs or flyers showing the specials that you are running or just spending time sharing your businesses with those that you come in contact with.

        As I stated in last month’s article, I find myself talking to just about everyone about my businesses, especially when waiting at doctor’s offices or even in the line at the grocery store. Always keep business cards with you so that you can hand these out along with having catalogs. A prepared person is the one who gets the sale. Above all, do not forget to follow up with those who have expressed interest in your businesses or have placed an order. No one likes to feel as if they have been forgotten or worse yet, that you were only trying to make one sale in order to meet a quota.

        I find that it is imperative to have a great working relationship with your customers and to communicate with them often. This not only assures that you will receive repeat business, but your current customers are more likely to recommend you for their business needs rather than someone else. With that said, keep in mind you will want to always share the opportunities that your businesses offer. This is especially important if and when you decide you want to build a team for your business and maintain a customer base that is sure to bring you repeat business.

When you do that, you are not just making a connection with people, but you are successfully building your business. Now is the time to revamp and re-evaluate your goals and where you are in your business. It is also the time to ask yourself what direction you want to go and set some short term and long term goals for making your business flourish. The key to any successful business is to follow through after there has been a sale, follow up with phone calls and emails and most importantly connect with your customers. When customers feel you are interested in them, they will be willing to come to you for all their business needs. They will also recommend you to their friends and family because you have maintained not just a professional relationship with them, but you have shown them that they are important to you and you are interested in them!